The 2021 Super Bowl LV was an event like no other. With the COVID-19 pandemic, the biggest game of the year was a time for companies to take advantage of the marketing opportunity. The Who Got My Back commercial from the NFL was one of the most talked-about commercials and set the tone for the rest of the night.
Let’s take a look at the other memorable ads that aired during the Super Bowl.
Who Got my Back Commercial NFL 2021
The 55th Super Bowl, scheduled for February 7, 2021, will mark the biggest advertising event of the year. Advertisers around the world are preparing to compete for a spot on the most-watched television show in the United States. And, with an average hundred million viewers and ads that cost an average of $5.6 million per 30 seconds of airtime, companies are eager to showcase their best work.
This year’s Super Bowl looks set to be a special one – and not just because of record viewership numbers expected due to fans unable to attend games in person due to COVID-19 restrictions. The event will be even more exciting with former NFL quarterback Peyton Manning as its host, making it one of the most highly anticipated sporting events of all time!
The 2021 Super Bowl will be watched by millions on CBS Sports. It is also expected that streaming platforms such as FuboTV, Hulu Live TV and YouTube TV will provide live coverage of the entire event. This means that avid sports fans from around the world will have access to this spectacle.
Advertisers are already lining up for this big advertising opportunity by trying to produce creative ads for their products and services that can capture audience attention during an increasingly crowded media landscape and have lasting impressions after game day has come and gone. A study conducted by Kantar Media showed that two thirds (65%) of Super Bowl viewers discuss ads after watching them – making it a prime opportunity for businesses worldwide looking to increase their visibility through unique marketing strategies!
Who Got My Back Commercial
The 2021 NFL season is coming to an end, leading to the biggest event in sports – the Super Bowl. NFL teams and marketers alike have been preparing ads for the big game and the Who Got My Back commercial has been one of the most talked about commercials of this year.
Let’s take a closer look at this commercial and what it has to offer us.
Overview of the commercial
The “Who Got My Back” commercial, which debuted during the 2021 Super Bowl, was created by PepsiCo-owned Gatorade and aired on several networks. The ad features a star-studded cast of some of the world’s biggest athletes including Megan Rapinoe, Serena Williams and Cristiano Ronaldo.
The commercial centers around the theme of athletes supporting each other in their journey to success. It starts off with Jaden Smith talking about how he always looked up to his dad as an athletic role model but now has many others who have supported him through his career. We then follow Megan Rapinoe as she speaks about being part of a supportive community that lifts each other up even when times are tough. As Rapinoe talks, a montage plays featuring images of enthusiastic teammates coming together and words like “dream,” “believe,” “protect,” and “trust” flashing beneath them.
Various athletes then make cameos throughout the commercial speaking about how they’ve been helped by teammates both on and off the field from sharing stories to offering motivation when it gets hard at times. This culminates in a chorus at the end repeated by all featured actors: “If I got your back, you got mine.”
The core message for this commercial is that we are all stronger together when we come together to support one another with unconditional love and respect – no matter race or gender. With this strong positive message plus its famous faces, Gatorade created an inspirational tribute that touched millions around the world watching this year’s Super Bowl broadcast.
What Message Does the Commercial Send?
The commercial “Who Got My Back”, starring singer/songwriter Michael B. Jordan, is an inspiring and uplifting ad that celebrates resilience and the power of community. The ad tells a narrative of two generations overcoming setbacks to demonstrate the importance of having people’s backs when times are tough.
The ad starts with Jordan singing an original song as he drives around a neighborhood, with sweeping camera shots showing images of people overcoming different obstacles and prevailing – a young girl playing basketball, patients in a hospital being helped by carers, and entrepreneurs starting up new businesses. The message communicated is that having somebody you can lean on in times of need can make all the difference in trying times – it implies that having someone who has your back can help you overcome any challenge you come across in life.
This powerful message resonates strongly with the viewers, providing hope to those struggling right now by highlighting how resilient individuals can be when they have people supporting them. This commercial offers comfort during these challenging times and emphasizes how no one needs to struggle alone – even if just for moral support – especially with difficult situations becoming increasingly common today.
NFL 2021 Commercial
The 2021 Super Bowl had some of the most iconic commercials of all time. From the return of the popular “Who Got My Back” commercial from NFL to the creative campaigns from companies like Pepsi and Budweiser.
Let’s take a look at some of the biggest commercials for the 2021 NFL Super Bowl.
Overview of the Commercial
This year, the NFL has released a new commercial for the 2021 football season that celebrates the intensity and passion of the game. The commercial highlights some of the incredible plays from last season, including phenomenal catches and big hits that left viewers in awe. The commercial also features some of the biggest stars from each team as they come together to show their appreciation for their fans.
The commercial begins with quarterback Aaron Rodgers passing to wide receiver Davante Adams, who makes a remarkable catch in traffic. As he runs downfield, the faces of several Pro Bowlers are highlighted, celebrating those unforgettable moments. It then transitions to Rob Gronkowski coming out of retirement to make an impact with an acrobatic catch off a Tom Brady pass.
Next up is Chase Young catching an interception and running it back for a touchdown as his teammates cheer him on from the sidelines. Finally, we see Vikings QB Kirk Cousins airlifting a ridiculous pass over several defenders into Adam Thielen’s waiting hands near the endzone for one big touchdown celebration.
Following these intense scenes there is a voiceover narration where professional football players give props to their families and fans for providing encouragement along their journeys through life and sports that wraps up this powerful advertisement from the NFL in 2021.
What Message Does the Commercial Send?
The commercial for the 2021 NFL Season communicates a formidable and inspiring message about the power of sport, teamwork and perseverance. The commercial centers around one powerful phrase: “Let’s Play.” It calls people from all cultural, economic and personal backgrounds to come together through football — a transformational experience that can unite anyone simply by the passion of playing.
These individuals vary in age, gender, social standing and professional ambition but this does not matter; it is the spirit of playing that binds them together. As such, those in attendance are united by the common sentiment- The will to perform, excel and succeed – with “playing” at its core meaning of experiencing life together as a team.
The visuals within this commercial further convey different parts of this message: Two teams battling it out on a grass field signifying strength in competition; eyes ready to experience something special which could ultimately be interpreted as an easy victory or major triumph; a student showing determination to tackle their studies with hard work too – reminding viewers it’s achievable with dedication over rivalries.
Ultimately “Let’s Play” serves as an aspirational mantra applicable not only in sports but also in overcoming obstacles that exist beyond athletic skills – whether academic or personal endeavors. The commercial reinforces that there is no losing when giving your all lost goals remain capable of being achieved with collaborative effort from others around you – which is vital for any playmaker regardless if they are on or off the field.
Other Big Super Bowl Ads
While the “Who Got My Back” commercial was certainly one of the most talked about ads during this year’s Super Bowl, there were many more memorable commercials from the game. From car companies to snack brands to streaming services, the big game saw some of the most creative and humorous ads of the year.
Let’s take a look at some of the other notable Super Bowl 2021 commercials.
Overview of Other Commercials
Super Bowl LV is upon us, and the commercials are shaping up to be just as hyped as the game itself. While many of the ads have already been released leading up to game day, there are still plenty more that have yet to be revealed. To give you an overview of what else you can expect from this year’s Super Bowl ads, here’s a list of some of the biggest TV spots from 2021.
AirBNB: The company’s spot will follow a young couple on their journey through 19 cities and five countries as they search for their ultimate adventure.
Cheetos: This ad will feature celebrity couple Mila Kunis and Ashton Kutcher in a comedic showdown with MC Hammer on his famous hit “U Can’t Touch This.”
Frito-Lay: This commercial will revolve around Nacho Fries and feature Daryl Hawk Macklemore rapping while being chased by ghosts while eating Frito-Lay snacks.
TikTok: The app will offer its own ad featuring Olympic athlete Alex Morgan as part of its #RewriteHappy campaign, which seeks to “change negative narratives into positive ones across all walks of life.”
Amazon Alexa: In this spot, an Amazon employee races around in a Dyson vacuum cleaner trying to catch Alexa commands before they come out of customers’ mouths.
Microsoft Xbox Series X|S: To highlight its new gaming consoles, Microsoft’ll have a spot in the 2021 Super Bowl featuring Joel McHale playing through historic episodes from gaming history.
Budweiser: Budweiser is tapping into nostalgia with its commercial by bringing back former baseball player turned beer pitchman Pete Rose for one last big moment in march madness lore.
Uber Eats: Rapper Travis Scott stars in the company’s Super Bowl ad highlighting how people can order food from local restaurants using Uber Eats during challenging times like these pandemic days.
What Message Do They Send?
The Super Bowl is one of the most anticipated spectacles of the year, with viewers tuning in to watch their favorite teams battle it out on the field while also enjoying a unique viewing experience with creative and compelling commercials. Over the past several years, Super Bowl advertisers have become increasingly competitive in regards to effectively grabbing attention and delivering their message in captivating yet concise ways.
This year, many well-known brands such as Amazon and Frito-Lay used popular celebrities like Lil Nas X and Chance The Rapper to draw viewers’ attention in an effort to stand out amongst a large pool of competitors. Some ads evoked nostalgia with references to classic TV shows like The Addams Family or iconic products such as Pringles, while others focused on raising awareness around various causes like racial justice. While some campaigns focused on highlighting products or services, many did not – instead opting for emotional messaging that touched on important topics such as mental health and gender representation in sports.
Regardless of what product or service was being advertised, all of these commercials sent a unified message: stay informed about pressing issues facing our society today. Whether it be highlighting social justice injustices or shedding light upon past grievances that had been swept under the rug for decades, advertisers acknowledged the importance of these issues by incorporating them – even if subtly – into their messaging strategies. By doing so, they elevated their ad campaigns from solely being focused on driving sales to reflecting larger societal values – something that resonated strongly with audiences around the world.
Conclusion
This year’s Super Bowl was home to many impressive and memorable ads, from Amazon’s Who Got My Back commercial to NFL’s 2021 campaign.
In this article, we take a look at the standout commercials from 2021’s biggest event. With countless brands vying for the public’s attention, we dive into the creative tactics used by both traditional and non-traditional brands to make a splash on Super Bowl Sunday.
